Business Intelligence – June 2020
In light of the current economic downturn, what is one thing you are doing to strengthen your company’s bottom line?
Four Twelve Roofing
One of the unique things we have done is to have our owners take on more of the sales responsibilities within the company. This has afforded us the opportunity to not pay commissions on sold work and save money during the COVID-19 outbreak.
It was a step back for us. Our thinking with a small business had been to move into the roles of being a CEO and COO as soon as possible. But we realized there are a lot of small businesses that are not super top heavy and the owners generate sweat equity through certain roles. That allows the finances of a small business to make a lot more sense. So we were happy to step more into the sales role and that is helping keep our business profitable and viable in the middle of all these challenging circumstances.
We’ve continued to stay focused on our projects, our people and our relationships. We have doubled down on investing in our partnerships with our clients and our trade partners and nothing has or will pay more dividends than those partnerships. We have also been focusing on spending time and effort on continued training for our team.
There are a lot of outside issues that we can’t control affecting our entire world right now, so we focus on the things that we can control. We work on making the best decisions on a daily basis for our projects, our people and our partners.