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The Exchange
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j-f-fischer
October 2026
The Spotlight

The Storytellers

Contractors turn project experiences into marketing opportunities

In an era of slick drone videos, AI-generated graphics and the daily avalanche of online content, effective marketing for construction companies is swinging back to a more traditional activity: storytelling.

Telling the stories and showing the results of exquisite craftsmanship, ingenious engineering, mid-project problem solving, and excellent service to clients and communities is helping more contractors stand out in an oversaturated marketing environment.

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The Right Tools for the Job

Three ways contractors can make their marketing more effective

Construction marketing has changed dramatically and repeatedly in recent years.

Understandably, that has left many company leaders wondering if they should direct resources to email blasts, LinkedIn posts, podcasts, TikTok videos, drone shoots, AI productions or other products. And too often, their efforts produce limited or unknown results.

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Business Impact

Maryland’s FAMLI Brings New Costs, Challenges for Contractors

Maryland construction companies are facing a new expense that could affect everything from employee paychecks and labor rates to project bids and workforce availability.

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Behind the Build

Jura, Inc.

In name alone, the Jura, Inc. project was simply another warehouse. In reality, it was an exacting mission to design and construct a building with modern Swiss aesthetics and classic Swiss precision.

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Member Briefs

CAM Construction plans adaptive reuse of historic furniture store

After years of aborted plans to redevelop or raze the Shofer’s Furniture building, CAM Construction is preparing to begin a $20 million adaptive reuse of the Federal Hill property into a mixed-use residential and commercial complex.

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hms-insurance

New to the Network

BC&E welcomes four new members

Get to know our newest members CB Flooring, EBA Engineering Inc., Heller Kowitz Insurance Advisors and Mahogany Inc.

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Elkridge, Maryland 21075
Phone: 410.823.7200

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